How does SEO and Content marketing Fit Together?

Both SEO and content marketing are the essential tools of the online marketer. Deep Bhardwaj SEO expert  uses both the marketing techniques to gather more customers for the business. Content Marketing and SEO are two sides of the same coin which when used wisely can create a successful marketing campaign for your business. 

The Difference

SEO refers to the technical process by which a website improves its ranking and overall traffic. On the other hand, content marketing is about writing valuable and informative content for the people so that they get to know about your products and services. SEO goal is to get more conversion for business while content marketing is about educating people beside the promotion of the business. While SEO uses different techniques to target the audience, content marketing is vast and more holistic.

If you want the best of the online marketing strategies, then it’s important that you devise an integrated marketing plan with includes both. Content is vital for the success of SEO. That’s where they come together. For a successful marketing strategy, both are equally important for a business to thrive.

1.    SEO keywords

Most crucial techniques used in SEO is keywords research. The most relevant keywords and phrases are used for a website. This is done so that a site could rank higher in the search engine results. The keyword is used appropriately to make the best of the SEO strategy. 

How do SEO experts use the keywords to get search engine rankings ? Here comes the content in which the keywords are used. This is called content marketing which makes the use of the researched keywords throughout the content. It consists of creating unique and top-notch content written for the people. This not only helps in search engine ranking but also helps in improving the traffic of a website. 

To make the best of content marketing in SEO, wisely use the keywords. For that, include your primary keyword in the first 100-200 words of the content. You can also use the keywords in H1 or H2 tags. Use the different variation of your keywords throughout the content. One thing to remember is that don’t stuff your content with too many keywords. It will affect the ranking adversely. If you use both things right, then it will provide you with good results. 

Also, fresh content gets rapidly indexed and improve the ranking of a website. 

2.    Backlinks in SEO

Another essential technique used in SEO is called link building or backlinks. Link building is done to increase the domain authority of a website. The domain authority can be increased by creating original and quality content. The best to build quality backlinks is to publish good content on the reputed sites like articles and blogs and let them link back to your website. The only way to get the excellent quality of backlinks is to provide readers with fresh content with which they want to link back too. 


Both SEO and content marketing are the continuous process. You can achieve a good SERP with only search engine optimisation. They cannot work separately. Take the benefit of both the strategy to create killer marketing techniques for your business. Deep Bhardwaj SEO expert knows how both work together to help your business to reach new heights. 

 Visit our website to know more about our services. Request a Free quote today.



Contact:  +91-9650381400

6 reasons why you should hire a SEO company for your website

SEO company

An SEO company is crucial for any business who wants online visibility. Making a website and putting it on the internet won’t magically grab the attention of people on the internet. SEO is important for every website if they want first page ranking on search engine. An SEO company  can helps you to achieve your business goals. They offer their service and optimise your website according to the search engine. They use specific keywords and phrases that are relevant to your business website. The advantage of using an SEO company in Delhi is their experience and expertise in this field. They are well aware of the techniques to bring more organic traffic to your site through search engines.

Here are the benefits of SEO company-

  • An SEO company can help improve your search engine rankings

An SEO company use many strategies that will help you to get first-page search engine rankings. They know how to make website content more attractive to grab the attention of the people. SEO target your true audience through specific keywords. The higher your content rank for a keyword, the better chances of your website to get first-page ranking. They will modify your website and content according to a search engine so they could take the notice of your website.

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  • SEO helps you to improve the quality of the traffic

Other than getting traffic on your website, SEO also helps you to derive quality traffic. Bringing quality traffic is relevant for any business website. Quality traffic means people coming to your website are interested in buying from you. It helps in converting visitors into customers.

  • SEO company provides results that you can measure

By hiring an SEO company you can get measurable results. You can easily measure the results your SEO campaign is deriving by asking your company for a monthly report. By this, you can get a better idea of your campaigns is working or not.

  • Evaluate your website

An SEO company will start by evaluating your website and its content. A website should be SEO friendly which means responsive and optimised for speed. They will also take a look at your content and optimise it accordingly to make it visible to the search engine. They will research your target audience and business goals to make SEO more work for you.

  • SEO tools

There are a number of tools used by SEO Company in Delhi to implement SEO strategies. Having those tools can help you to find search results volume, the source of traffic, keywords relevance, etc. Some tools used for SEO expert can provide you with results are semursh, Google analytics, Google console, etc.

  • On-going Search Optimization

Search engine optimisation is a continuous and on-going process. Google keep revaluating their algorithms to make search results more relevant for its users. With these new update, business needs to rethink their SEO strategies. An SEO company keeps up with these changes to make sure your website remains on top on the search results.

Ongoing search engine services include keyword research, content optimization, link-building, and other on-page optimization techniques.

Why SEO services is necessary for your business

SEO services

SEO or search engine optimisation is one of the most powerful marketing tools used by online business owners to get a high rank on the search engines. SEO helps in increasing a website’s overall visibility and search ability. 

Other than improving the rankings, best seo services in Delhi also provide many other benefits that you won’t be well aware of. Here is the list of reasons why you should consider SEO for your business website –

1.    Search engines are where people search for your products and services, which is the prime source of website traffic-

They’re over 93% of the online people who use search engine daily and an estimated 3.5 billion searches are there every day. Majority people of the world visit Google at-least once a day to search a query. You have a huge audience who are actively searching for your products and services. Organic searches are a huge source for generating traffic for your website. There are a million ways for your business to be found. You need the right SEO services in Delhi.

2.    SEO brings in the quality traffic

SEO is done to target the audience for whom your product and services are. Most people search for those query for which they want a solution too, which makes search engine traffic the best. You need to pull that traffic towards your business with right marketing strategies and SEO. 

With SEO you can start a campaign, offer good deals and discount to grab the attention of the people. Your brand needs an online presence where people can find you and make a worthy connection.

3.    SEO also improves the website

User experience is the big part of getting a ranking on search engines and pays a pivotal role in online business success. A website has to be SEO friendly get more relevant traffic. An SEO expert makes sure your website

•    Publishes high-quality content

•    Has less loading time

•    Is mobile friendly

•    Has image optimisation

•    Use of H1 tags

4.    Local search

For any small business, local searches have become a fundamental part. Local SEO has a primary aim to optimise the website to promote the products and services for local customers. Local searches focus on a specific area like a city, town or region and establish a brand message there. To promote any business on a local level, SEO expert use Google My Business listing as a social media profile.

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5.    SEO helps in more conversions

With the rise in the traffic of your website through organic searches, more and more people will view your website. More traffic will not only increase your search engine ranking but also helps in more conversions. It will impact the buying cycle of the people. With the more viable products and services, you will defiantly increase your sales and leads.

6.    SEO builds trust 

Most of the people trust Google to give them the correct answer of their query. When you will rank on Google, people will also trust your business credibility. This authority has to be built over time, not in a day. Best SEO services in Delhi help you to build a brand that people trust.